Affiliate Partnership

Join the MilkyWay affiliate program and partner with us to grow your audience and monetise traffic across Canada. We work with publishers, streamers, content creators, and marketing partners to deliver a straightforward referral pathway that fits desktop and mobile audiences. We handle the operational side so you can focus on driving quality player traffic.

Program purpose

Our affiliate program is built to connect reputable marketing partners with our online casino offering for Canada. The goal is to create a clear, compliant referral channel that rewards partners for bringing legitimate, engaged players. We accept a wide range of partner types and prioritise long-term, sustainable relationships over one-off campaigns.

Partnership benefits

We offer a simple onboarding process, timely payments in CA dollars, and flexible payout options to suit Canadian partners. Partners get access to promotional assets, tracking links, and creative that match our site layout and mobile experience. We also provide marketing guidance to help optimise conversion across channels like social, streaming, and niche content sites.

What you can expect

Responsive account management, regular performance reviews, and practical advice on traffic quality and compliance. We aim for transparent communication and predictable payment cycles so you can plan your media buys and content schedules with confidence.

Commission structure

We offer competitive commercial models tailored to different partner needs, including revenue-share, CPA, and hybrid arrangements. Exact terms are discussed during outreach and can be customised based on traffic volume, player value, and campaign type. Payout frequency and minimum thresholds are agreed upfront and documented in the partner agreement.

Tracking and reporting transparency

Partners receive access to a reliable reporting dashboard with real-time stats on clicks, registrations, deposits, and active players. Tracking links are unique per campaign and attribution windows are clearly defined. We maintain transparent records and provide detailed statements to help reconcile performance and payments.

Marketing tools and support

We supply a broad set of creative assets, including banners, landing pages optimised for mobile, and pre-tested promotional copy tailored for the Canadian market. Technical support is available to help implement tracking tags and verify campaign setup. For high-volume partners, we provide custom creatives and A/B testing support.

Long-term cooperation

We view each partner as a long-term collaborator. As you scale, we’ll review opportunities for improved commercial terms, exclusive campaigns, and co-branded projects. Whether you’re an established network or a niche publisher, Milky Way is set up to support predictable growth and fair, documented payouts.