Become an Affiliate
Join our affiliate program and partner with MilkyWay to monetise your traffic. We work with publishers, streamers, influencers, and marketing partners across Canada to send quality players to our casino and convert visitors into long-term customers. We handle the operational side so you can focus on audience growth and conversions.
Affiliate program purpose
Our program is built to give partners a clear, commercial route to earn from audiences interested in online casino entertainment. We provide a straightforward onboarding process, reliable tracking, and country‑aware promotional materials so affiliates can promote safely and compliantly to Canadian players.
Partnership benefits
- CAD reporting and localised creatives to match Canadian traffic.
- Flexible payout options in CAD and timely processing to suit partner needs.
- Dedicated affiliate support to help with campaign setup and performance optimisation.
- Access to deep links and landing pages tuned for desktop and mobile audiences.
- Regular updates on product features and seasonal promotions relevant to Canada.
Commission structure
We offer flexible commercial models to suit different traffic types, including revenue share, CPA, and hybrid arrangements. Exact terms are agreed during registration and may vary by geography, volume, and traffic quality. Payout schedules, thresholds, and reporting periods are clearly defined in the partner agreement so there are no surprises.
Payments
Payouts are settled in CAD where possible and can be adjusted to meet partner requirements. Payment frequency and preferred methods are set up at account activation and reviewed on request for long-term partners.
Tracking and reporting
Transparency is central to our relationship with affiliates. Partners receive access to a reporting dashboard with conversion data, player activity summaries, and performance metrics. Tracking is stable and auditable so you can verify leads and optimise campaigns by device, region, and campaign source.
Marketing tools and support
We supply a toolkit for commercial partners that includes banners, HTML5 creatives, deep-link generators, and tracking-ready landing pages. Our team can help with A/B testing setups, asset localisation for English and French audiences, and best-practice advice on traffic segmentation and compliance for Canadian markets.
Long-term cooperation
We value ongoing partnerships and take a consultative approach to growth. Regular performance reviews, tailored commercial adjustments, and priority support are available for top-performing partners. To discuss a collaboration or open an affiliate account, contact [email protected] and a member of our team will follow up promptly.